How Shipping Containers Feed the Industry-Wide Fad for Pop-Up Shops


The concept of temporary retail establishments is not new. However, constructing a pop-up shop from shipping containers reflects a reasonably modern phenomenon. Across industries, the need for better branding and revenue generation has forced businesses to turn to shipping containers. Here are the three ways how containers and pop-ups coincide in terms of applicability and viability. 


1. Reduced overhead costs and better branding 


Businesses may look forward to better branding with minimised overhead costs, thanks to shipping containers. Today, shipping containers allow retail stores to make the most of premium space at a fraction of the elemental cost. And because these are temporary, the cost of rent is lower too.

2. Greater flexibility and scope for tests and trials 

Against the backdrop of the inherent flexibility of shipping containers, the range for testing new products is especially notable. Various brands, which seek to launch a new product and explore customer preferences, take advantage of these temporary retail spaces to feel the public pulse.
It is financially viable too. There are practically no money risks involved. Brands can benefit from immediate feedback as regards the success or failure of their product. Moreover, it presents a remarkable opportunity for the business concerned to educate new customers about the brand. 

3. A new and riskless revenue route 

A pop-up shop from shipping containers offers the scope to establish a new revenue route without practically any risks involved. Pop-ups present one with the chance to reach out to remoter areas, and thereby connect to a broader range of people. So it adds to the revenue stream considerably.  

Conclusion 

As mentioned at the outset, temporary retail establishments are not a modern phenomenon. However, the widespread use of shipping containers does promise newer fields of experimentation and affordability. Budding businesses have been finding it all the more favourable. 


Location: 2/8 Jarvis Way, Otara, Auckland 2016, New Zealand

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