How Shipping Containers Feed the Industry-Wide Fad for Pop-Up Shops


The concept of temporary retail establishments is not new. However, constructing a pop-up shop from shipping containers reflects a reasonably modern phenomenon. Across industries, the need for better branding and revenue generation has forced businesses to turn to shipping containers. Here are the three ways how containers and pop-ups coincide in terms of applicability and viability. 



1. Reduced overhead costs and better branding

Businesses may look forward to better branding with minimised overhead costs, thanks to shipping containers. Today, shipping containers allow retail stores to make the most of premium space at a fraction of the elemental cost. And because these are temporary, the cost of rent is lower too. 

2. Greater flexibility and scope for tests and trials 

Against the backdrop of the inherent flexibility of shipping containers, the range for testing new products is especially notable. Various brands, which seek to launch a new product and explore customer preferences, take advantage of these temporary retail spaces to feel the public pulse.
It is financially viable too. There are practically no money risks involved. Brands can benefit from immediate feedback as regards the success or failure of their product. Moreover, it presents a remarkable opportunity for the business concerned to educate new customers about the brand. 

3. A new and riskless revenue route 

A pop-up shop from shipping containers offers the scope to establish a new revenue route without practically any risks involved. Pop-ups present one with the chance to reach out to remoter areas, and thereby connect to a broader range of people. So it adds to the revenue stream considerably.  

Conclusion 

As mentioned at the outset, temporary retail establishments are not a modern phenomenon. However, the widespread use of shipping containers does promise newer fields of experimentation and affordability. Budding businesses have been finding it all the more favourable.
Location: 2/8 Jarvis Way, Otara, Auckland 2016, New Zealand

Comments

Post a Comment

Popular posts from this blog

Finding the Right Used Containers for Sale

Image
Do you have a business that requires continuous shipment of goods? Are you planning to have a customised office space? Are you looking for Used Containers for Sale ? If you answer to all these questions are yes, then you are in the right place. In this article, we will discuss all about a shipping container cabin in NZ . It is essential for you to know everything before you make a purchase. First and foremost, you must know what a shipping container is. A shipping container is a huge container which is used to store and transport different types of products. Mostly heavy items such as old cars, collectible and furniture are shipped through these containers. These containers are built with high-quality steel to prevent any damage to the items stored in them. If you are looking ahead to purchase and affordable shipping container cabin in NZ, then you must look for the Used Containers for Sale to cater to your requirement. These containers are available in multiple sizes. Hence, you...
Read more

Shipping Container Cabin For A Creative Retreat

The most creative and interesting way to retreat from the hustle and bustle of life is to use a shipping container cabin NZ.   You will find cabins which are usually made with wood. However, as sustainability and concern for the environment is increasingly becoming popular. Shipping container cabins are giving people a new way to life, completely different from the traditional cabins and, home. Container cabins are affordable and at the same time strong enough to provide protection and shelter from unforgiving forces of nature, like strong winds and rain. So, even if it is raining outside, you will feel completely safe inside container cabin. If you have any spare or used shipping container, with few container modifications , you can turn it into a cabin. The cabins are usually made of heavy-duty steel and so it can withstand about 65000 pounds of weight. Also, the containers are mostly made out of recycled materials so, you are not harming the environment when building a...
Read more

Points to consider on shipping container modifications in New Zealand

Image
Shipping containers offer several facilities when modified. You can build your home, office space, a recreation room and lots more. But  shipping container modifications  can be challenging at times. They need to be modified for residential, commercial and industrial purposes. Therefore, while opting for modifying a shipping container, it is crucial to keep in mind some essential points. A good condition container:  The essential requirement is the shipping container itself. Hence, to avoid any problem, you need to be very cautious while choosing it. You need to look for the perfect size of the container and check it thoroughly for rust, damage, casting or chipped paint. Such vessels usually are strong and have a robust body. Make sure you get hold of one such container only. A dedicated team to work on : A dedicated team of engineers must work on modifying the container as per your need. They must be skilled and have experience in handling such projects. They...
Read more