How Shipping Containers Feed the Industry-Wide Fad for Pop-Up Shops
The concept of temporary retail establishments is not new. However, constructing a pop-up shop from shipping containers reflects a reasonably modern phenomenon. Across industries, the need for better branding and revenue generation has forced businesses to turn to shipping containers. Here are the three ways how containers and pop-ups coincide in terms of applicability and viability. 1. Reduced overhead costs and better branding Businesses may look forward to better branding with minimised overhead costs, thanks to shipping containers. Today, shipping containers allow retail stores to make the most of premium space at a fraction of the elemental cost. And because these are temporary, the cost of rent is lower too. 2. Greater flexibility and scope for tests and trials Against the backdrop of the inherent flexibility of shipping containers, the range for testing new products is especially notable. Various brands, which seek to launch a new product and explore